GOP online whiz Patrick Ruffini is working with Rightroots to address what they perceive as a critical weakness in the Republican presidential campaign: the lack of cash on hand. Whether Mitt Romney or John McCain wins the nomination (or even if it's Mike Huckabee), the candidate will be essentially broke. That's why they've come together to create February7.org.
The point of the effort is to raise as much money as possible in one day, with all of it to go to the candidate who seizes control of the nomination on Super Duper Tuesday. If it's unclear who the nominee will be, then the site will continue to collect pledges until the race sorts itself out.
If we fundraise the same old traditional way — with fundraising events and direct mail early and banking on Internet enthusiasm late — we will lose. There is no way we’ll be able to get the money when and where we need it. On the Internet in particular, contributions come in late, often too late for the money to be spent effectively. We’re hoping to help frontload some of this money so that the candidate can use it against Hillary/Obama right away. When it comes to giving, early is the new late.
If the nominee is McCain, we still have to do this. His campaign especially is running on fumes financially, but they’ve shown they can be effective with an even a small amount of money.
And if it is Romney, let’s be clear: he is rich, but not Bloomberg rich, and he cannot self-fund the seven months until the Convention. Building organizations in 19 target states is a whole different ball of wax than building them in four. He will need unconditional buy-in from the base — financially and otherwise — in order to compete with Clinton/Obama.
The only candidate the Republicans have who most certainly doesn't need this kind of help:Ron Paul.