It was a promotion designed to boost interest in the church where Poe is buried:
Now, a 92-year-old man who led the fight to preserve the historic site says the visitor was his creation.
"We did it, myself and my tour guides," said Sam Porpora. "It was a promotional idea. We made it up, never dreaming it would go worldwide."
Great story, Grandpa. Coulda used a vampire, though.
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