Friday, December 22, 2006

The Power of the Internet

Not many people pay attention the NHL (National Hockey League), or its All Star Game. However, it's garnering more attention this year because an internet campaign is about to land a virtual nobody in the starting lineup:

Much like Sylvester Stallone has done with Rocky, Rory Fitzpatrick campaigners have taken a charming story and launched it into the realm of the ridiculous -- and the NHL couldn't be happier.

The league is embracing the 'Vote for Rory' efforts which now seem poised to elect to the all-star game a bottom-roster Canucks defenceman who has as many points as the fans voting for him (zero).

"I hope that from a human standpoint, for once, we can all just have a moment of fun with something without sentencing ourselves to paralysis by analysis," said NHL spokesman Frank Brown. "I have a pretty strong feeling that everyone who has played this year at an all-star calibre will end up on the ice in Dallas.

Fitzpatrick is an unlikely champion, which is what makes this great. He has played for 5 teams in a 10 year career, and he's currently 12th on his team in playing time.

It started on a chat board, expanded to a website (, and now includes 'ads' for Fitzpatrick's bid on Youtube. Here are two very funny political style attack ads:

With Major League Baseball also allowing fan voting for the All Star Game (I don't know about the other major sports), look for copycat efforts.

Back to the top.


gercohen said...

The NHL is getting 10,000% more media coverage of the All-Star game because of the grassroots web canpaign, see my catalogue at

gercohen said...

Find complete updated coverage of the Rory Fitzpatrick campaign here