Friday, October 27, 2006

Post Decries Negative Campaigns

The Washington Post this morning covers the disturbing proliferation of negative campaigning, particularly related to sex. You might think that this was an odd time to start the backlash against Democratic attacks related to Mark Foley, the lying smears about Jerry Weller, and the 'outing' of Republicans - you know, right when Jim Webb is on the defensive. You might also think it's odd for the Post to complain about negative campaigning, after flogging 'macaca' for so long.

But wait for it: the attacks that the Post is concerned about are by Republicans.

The Year Of Playing Dirtier
Negative Ads Get Positively Surreal
By Michael Grunwald
Washington Post Staff Writer
Friday, October 27, 2006; A01

Rep. Ron Kind pays for sex!

Well, that's what the Republican challenger for his Wisconsin congressional seat, Paul R. Nelson, claims in new ads, the ones with "XXX" stamped across Kind's face.

It turns out that Kind -- along with more than 200 of his fellow hedonists in the House -- opposed an unsuccessful effort to stop the National Institutes of Health from pursuing peer-reviewed sex studies. According to Nelson's ads, the Democrat also wants to "let illegal aliens burn the American flag" and "allow convicted child molesters to enter this country."

To Nelson, that doesn't even qualify as negative campaigning.

"Negative campaigning is vicious personal attacks," he said in an interview. "This isn't personal at all."

By 2006 standards, maybe it isn't.

On the brink of what could be a power-shifting election, it is kitchen-sink time: Desperate candidates are throwing everything. While negative campaigning is a tradition in American politics, this year's version in many races has an eccentric shade, filled with allegations of moral bankruptcy and sexual perversion.

At the same time, the growth of "independent expenditures" by national parties and other groups has allowed candidates to distance themselves from distasteful attacks on their opponents, while blogs and YouTube have provided free distribution networks for eye-catching hatchet jobs.

"When the news is bad, the ads tend to be negative," said Shanto Iyengar, a Stanford professor who studies political advertising. "And the more negative the ad, the more likely it is to get free media coverage. So there's a big incentive to go to the extremes."

The result has been a carnival of ugly, especially on the GOP side, where operatives are trying to counter what polls show is a hostile political environment by casting opponents as fatally flawed characters. The National Republican Campaign Committee is spending more than 90 percent of its advertising budget on negative ads, according to GOP operatives, and the rest of the party seems to be following suit...

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