This time, I think that headline is literal. Once you forget what Easter is all about, there's trouble:
A supermarket chain got itself into a huge muddle over the meaning of Easter yesterday in its attempt to sell more chocolate eggs.
“Brits are set to spend a massive £520 million on Easter eggs this year — but many young people don’t even know what Easter’s all about,” said the press release from Somerfield after a survey.
It then went on to claim that the tradition of giving Easter eggs was to celebrate the “birth” of Christ. An amended version changed this to the “rebirth” of Christ. Finally a third press release accepted Church teaching that Easter celebrated the resurrection of Christ.
The press release was written by Hayley Booth, 30, of the PR agency Brando. Ms Booth, who was privately educated, told The Times that she had corrected the release as soon as she became aware of the error.